Once upon a time prescription eyeglasses were only used in the library, the office and on the couch at home. Today, most eyeglasses frame designs still allude to those sedentary activities. Beta-Simplicity recognized that eyeglasses are now worn during sports, hiking, rock climbing and the lenses have grown in sophistication much like a fighter pilot's helmet with head-up display. We demand more than superficial fashionable frames. We demand a frame that can meet our active lifestyle and one that can maximize the design of the lenses for our visual needs. We need Technical Eyewear.
Technical Eyewear are specifically engineered to serve functional purposes. A rock climber and a shuttler may need to see above their eyeline while a runner typically looks straight or below the eyeline. A high myopia prescription lens may have other demands of the frame compared to low or moderate myopia. Fashionable frames do not seek to address these specific requirements but technical eyewear frames strive to meet current and future demands of their intended purposes.
From athletes to ordinary people, our vision not only affects our performance, it affects our experience in this world. Our technical eyewear is designed and engineered for you to experience and live life to the fullest.
Singapoore Adventure Records Sponsorship
2023-present
NJC Entrepreneurial Dare Programme (EDP)
2022-present
Student Product Sponsorship
2022-2023
NUS MIR Sponsorship
2021-2022
Anthea
Anthea is a former Division A inter-school water polo player and she grew an interest in rock climbing after going through a technical mountaineering course. She believes that rock climbing has shaped her to be tougher and fearless and be more confident of her own body and be responsible for it. In her free time, she does a mix of cardio exercise and strength training to prepare herself to climb greater heights.Danial
Danial was a former national fencer and currently, the vice-captain of the NUS fencing team. He represents NUS at national and tertiary level fencing competitions. Beyond his fencing endeavors, he also engages in outdoor sports with plans to scale mountains in Europe.Lynette
Lynette is a Year 1 student from the School of Computing. She enjoys picking up new sports whenever possible, such as water skiing, windsurfing and golfing. She frequently goes skiing in winter, and enjoys cycling in Singapore. The Technical Mountaineering Course by NUS Mountaineering allows for her to further her interest in outdoor sports.Huzefa
Huzefa is a Year 3 Law student from NUS. When he is not catching up with work he enjoys playing sports, such as boxing and football, and loves being outdoors. He is currently pursuing his love for the outdoors through the Technical Mountaineering Course organised by NUS Mountaineering.Kok Hai
A Year 2 Computer Science student in NUS with a background in design and photography. While one part of him is very much a city dweller, living in the tropical climate of Singapore, his other interest is in the extreme sports of ice climbing and mountaineering.Beta-Simplicity products may be covered by one or more Singapore and/or international patents.
Jonathan Teo is born in Singapore and had his Masters of Engineering from the National University of Singapore. He started his career in academic research (nanotechnology) where he has contributed over 20 invention disclosures and publications in international scientific journals. His desire for product realization has seen him crossing from academic research to commercial product development.
As an avid trekker in his younger days, having climbed Kilimanjaro, Nepal and Malaysian mountains, he has a deep appreciation for products that are simple and practical. The harsh conditions and limited resources during the treks has taught him to be resourceful and imaginative in product innovation.
Armed with knowledge of research, product development and industrial production, he founded Beta-Simplicity to focus on creating innovative products that matters.
His thoughts on eyewear,
"It's just astounding that something as important as an eyewear, so little attention has been paid to the mechanics of the frame."