Every professional eyecare provider wishes to be able to recommend the best frame for their customer. Traditional prescription frames are often designed based on aesthetics alone, without considering the needs of the wearer or lens requirements. This can result in frames that are uncomfortable, slip easily, or don't provide the best possible vision correction.
Beta-Simplicity is a company that is revolutionizing prescription eyewear by designing and engineering technical frames with a purpose. Our goal is to create technical frames that optimize lens performance and match the lifestyle of the user. Beta-Simplicity technical frames are designed with a number of features that address the problems of traditional frames. These features include:
- Non-slip design: Our frames are designed to stay in place, even during strenuous activity.
- Optimized lens performance: Our frames are designed to work with the latest lens technologies, providing the best possible vision correction.
- Design for purpose: Our frames are designed to fit the unique needs of each wearer.
Beta-Simplicity technical frames offer a number of benefits over traditional frames, including:
- Improved comfort: Our frames are designed to be comfortable, even for people who wear glasses all day long.
- Better vision: Our frames provide the best possible vision correction by meeting the needs of the lens.
- Increased confidence: Our frames are stylish and well-made, giving wearers the confidence to look and feel their best.
From athletes to ordinary people, our vision not only affects our performance, it affects our experience in this world. Our technical eyewear is designed and engineered for you to find the perfect pair to experience and live life to the fullest.
Singapoore Adventure Records Sponsorship
2023-present
NJC Entrepreneurial Dare Programme (EDP)
2022-present
Student Product Sponsorship
2022-2023
NUS MIR Sponsorship
2021-2022
.png){kind=spacer}
Beta-Simplicity products may be covered by one or more Singapore and/or international patents.
Jonathan Teo is born in Singapore and had his Masters of Engineering from the National University of Singapore. He started his career in academic research (nanotechnology) where he has contributed over 20 invention disclosures and publications in international scientific journals. His desire for product realization has seen him crossing from academic research to commercial product development.
As an avid trekker in his younger days, having climbed Kilimanjaro, Nepal and Malaysian mountains, he has a deep appreciation for products that are simple and practical. The harsh conditions and limited resources during the treks has taught him to be resourceful and imaginative in product innovation.
Armed with knowledge of research, product development and industrial production, he founded Beta-Simplicity to focus on creating innovative products that matters.
His thoughts on eyewear,
"It's just astounding that something as important as an eyewear, so little attention has been paid to the mechanics of the frame."