Media | Collaboration between Beta-Simplicity and Optitude.

30 July 2021 . Singapore

Beta-Simplicity and Optitude have entered a collaboration to launch a new series of Optitude eyewear. Optitude is a Singapore eyewear brand that designs and produces eyewear specifically for asian users with great attention given to non-slip and comfortable fit. Beta-Simplicity and Optitude have the same view that non-slip is a basic function of eyewear. Unfortunately, this basic attribute has been ignored by most manufacturers and most users have to rely on their luck to get a good fitting pair or turn to accessories to keep their eyewear from slipping. With this collaboration, Beta-Simplicity and Optitude will launch a series of eyewear under Optitude brand and distributed by Optitude.

For the first year of the collaboration, Optitude will produce no more than 30 pieces of its limited edition eyewear. These eyewear are suitable for fitting prescription and myopia control lenses. Combining the latest style in eyewear with the latest advancement in materials, nosepad design and temple tip design, Optitude eyewear looks stylish and feels like no others. This series of Optitude limited edition eyewear will include kids, men and women frames. Beta-Simplicity understands the challenge of preparation and eventually scaling a mountain of that altitude. We encourage youths today to take on challenges today to be well rounded leaders of tomorrow. For the MIR team preparing to scale the mountain when the borders reopen, our non-slip eyewear will give them the concentration they need to go through the training and eventually follow them up the mountain.